Paris haute couture leaps into the 21st century
Vetements revolutionary show, held in a department store, saw weird and wonderful display from alt-thinking label
Disruption is a vogue-ish word as overused in the modern fashion industry as iconic was in the last decade. But when evening wear at Paris haute couture fashion week means pink velour Juicy Couture palazzo pants worn with a promotional T-shirt for lager rather than ball gowns, then disruption is definitely happening.
The invitation to join the haute couture schedule extended to the alternative design collective Vetements, whose previous show featured Kanye West on the front row and repurposed Justin Bieber tour merchandise on the catwalk, is nothing short of revolutionary. Paris haute couture, which until now has maintained a defiantly pre-revolution Versailles image think organza and corsetry has taken a leap into the 21st century.
The Vetements show was held in the Galeries Lafayette department store. This is the haute couture equivalent of Alexander McQueen staging his 90s London Fashion Week shows in freezing, leaky warehouses. Department stores, where the clothes have price tags, are frankly dclass in the haute couture realm of the bespoke and unique.
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