Wellness: just expensive hype, or worth the cost?
From superfoods to yoga, this 500bn-plus global industry often comes at a high price
Exhausted from working 15-hour days running her own marketing agency in London, Jo Millers evenings would consist of a cocktail of takeaways, Ubers and impulse purchases. Id end up spending 100 at Waitrose, grabbing a takeaway or going out for dinner as I didnt have the energy to cook. At the train station Id feel the need to buy something, so Id end up spending loads at Oliver Bonas. It was all instant gratification.
That was two years ago. Since then, Miller has closed the business, moved to Margate and launched a new career as a sound therapist, using a combination of alchemy crystal singing bowls and her voice to relax clients. And with the life shift, she has dramatically focused her time and money on one particular area: wellness.
Instead of unhealthy takeaways and excessive shopping, the 42-year-old spends 18,000 a year on her wellbeing. This includes 3,200 a year on a transpersonal psychotherapist, 3,000 on retreats, and 1,000 on supplements, probiotics and vitamins. She also receives a weekly organic fruit and vegetable box, has a CrossFit membership and enjoys regular treatments such as massages.